WE ARE SOMNI
Somni is a Mexican company since 2019 with a solid track record in the exciting world of e-commerce. We specialize in offering a wide variety of brands, products, and accessories focused on lifestyle. Our goal is to provide our customers with quality products that combine style, elegance, and authenticity.
We strive to be a reference in the market, catering to those seeking exclusive fashion products as well as those looking for unique items that align with their personality and taste.
We work hard to stay up-to-date with the latest trends and carefully select each product we offer on our platform.
MISSION
Our mission is to transform the online shopping
experience into something easy, secure, exciting, and
satisfying for our customers. We aim to offer a wide variety
of high-quality products at fair prices, providing
exceptional service throughout the entire purchasing
process. Additionally, we strive to have a positive impact
on our community through ethical and socially
responsible business practices. We value our team and
encourage them to contribute their creativity and talent
to achieve our goals. With our dedication to excellence in
everything we do and constant innovation, we are
changing the way people shop online.
VISION
We aspire to be the leading online sales platform in Mexico, recognized as a company that offers an exceptional shopping experience to our customers. Our goal is to stand out for the quality of our products, our top-notch customer service, and a strong and sustainable business ethics. We aim to provide a diverse and extensive catalog that satisfies the needs and desires of our customers, becoming their preferred destination for all their online purchases. We constantly seek to innovate and improve our platform, incorporating cutting-edge technology to provide an intuitive and seamless shopping experience. We strive to establish trusting and long-lasting relationships with our customers, being transparent in all our operations and ensuring the security and privacy of their data.
COMMITMENT TO OUR CUSTOMERS
We work with passion and dedication to provide an exceptional shopping experience that exceeds our customers’ expectations in every interaction. We seek to ensure their happiness and loyalty, generating lasting relationships based on mutual trust and the constant satisfaction of their needs.
INNOVATION
We stay constantly updated with technological advancements to implement the latest trends and innovations, anticipating our customers’ needs and adapting to a constantly changing market in order to always offer the best shopping experience across all our platforms.
TEAMWORK
We work as a team, collaborating and supporting each other to achieve our goals together. We celebrate our cultural differences and unique perspectives, convinced that they are the key to achieving synergy that leads us to success.
ETHICS AND TRANSPARENCY
Our company is guided by strong ethical principles, and we always act with integrity and transparency in all our operations, generating the trust and loyalty of our customers and suppliers.
SOCIAL RESPONSIBILITY
We are aware of our impact on society and the environment, so we strive to be a responsible and sustainable company, promoting ethical business practices and environmentally-friendly products. We believe that together we can build a better future for all.
The Business Model
E-COMMERCE
www.SomniStore.com is a leading e-commerce platform in Mexico, specializing in offering a wide variety of brands, products, and accessories focused on lifestyle. Our vision is to provide an exceptional shopping experience, standing out for the quality of our products and top-notch customer service.
MARKETPLACE
Somni has managed to position itself in the leading online sales channels, such as Amazon, Liverpool, MercadoLibre, ClaroShop, and more, where we consistently rank among the top sellers in our categories. This recognition demonstrates our commitment to the quality of our products and the satisfaction of our customers. Our success is based on offering a wide variety of brands and lifestyle-focused products, combined with exceptional customer service.
B2B & EMPLOYES SALES
We develop B2B sales and digital employee sales models, offering personalized solutions for companies and organizations. Through our platform, we provide access to a wide catalog of quality products and services, tailored to the specific needs of our corporate clients. We help companies optimize their procurement and acquisition processes by offering a wide range of products from reliable and globally recognized suppliers.
SOMNI
2019
Somni took its first steps as a promising startup in the world of e-commerce. Their focus was on offering exclusive online sales through recognized platforms such as Mercadolibre, Amazon, and Liverpool. Although their initial catalog was modest, consisting of just 100 items, their ambition and entrepreneurial vision allowed them to overcome challenges and achieve significant breakthroughs. As their reputation grew, Somni expanded its offerings, incorporating a wide range of high-quality products. Today, they have become an established company in e-commerce, known for their dedication to providing an exceptional shopping experience and their commitment to excellence in customer service.
2020
Somni experienced exceptional growth by
increasing its sales by 10 times compared to the previous year. This allowed them to establish commercial relationships with renowned brands such as Tommy Hilfiger, Lacoste, Hugo Boss, and Scuderia Ferrari, among others. Their catalog expanded significantly, surpassing 2000 SKUs.
Additionally, they ventured into new sales channels and took a bold step by opening their own online store. These strategic moves enabled them to reach an even wider audience and consolidate their position as leaders in e-commerce. Somni demonstrated its ability to adapt and thrive in a highly competitive environment.
2021
The year when Somni has become a well established brand, present in over 14 online sales channels. With a renewed and highly specialized team, they are focused on achieving new milestones. They have opened their doors to new brands and business models, leading to a
significant change in their vision and DNA. They now exclusively dedicate themselves to the lifestyle, offering products and services that reflect a life filled with style and elegance. Somni has become a benchmark in the industry, satisfying the needs of their customers and providing an exceptional shopping experience.
MARKETING
COMMUNICATION
GLOBAL EXPOSURE
We provide a nationwide platform, allowing brands to reach a diverse audience and expand their presence in Mexico.
HIGHLY SEGMENTED AUDIENCE
We have a base of loyal and engaged users, ensuring that brands reach a specific target audience and gain greater relevance. Exceptional shopping experience: We offer an intuitive and optimized user interface, providing customers with a seamless and enjoyable shopping experience that increases conversion rates.
PERSONALIZED MARKETING STRATEGIES
We develop and execute personalized marketing campaigns for each brand, using segmentation and retargeting techniques to maximize reach and effectiveness.
PRESENCE ON SOCIAL MEDIA
We employ social media strategies to increase brand visibility, foster customer interaction, and generate greater brand recognition.
POWERED BY ARTIFICIAL INTELLIGENCE
Our platform benefits from Artificial Intelligence to offer personalized recommendations, optimize audience segmentation, and improve the shopping experience, giving brands a competitive edge and maximizing sales potential.
DATA ANALYSIS AND PERFORMANCE
We provide detailed reports and comprehensive analysis for brands to evaluate product performance, better understand their customers, and optimize their marketing strategies. These marketing pillars provide our clients with the opportunity to expand their reach, effectively reach their target audience, and increase sales on our platform.
SHOPPER & THE MARKET
PRIMARY TARGET
Young and adult professionals aged 20 to 45 with an interest in quality fashion and lifestyle. They prefer personalized online shopping experiences, with a medium-high purchasing power, seeking products that reflect their individuality and status.
SECONDARY TARGET
Companies and organizations that value efficiency, quality, and customization in acquisitions and corporate gifts.
GEOGRAPHIC MARKET
Focus on Mexico, with potential for expansion in Latin America (Brazil, Argentina, Colombia).
SHOPPER PROFILE
Age: 20 to 45 years
Income: Medium, medium-high, and high socioeconomic level
Education: High school to higher education
Location: Urban and suburban areas of major Mexican cities
Lifestyle and Values: Quality, exclusivity, innovation, sustainability, and social responsibility
Interests: Lifestyle, fashion, technology, sports and fitness, health, games, home and garden, food and drinks, travel and vacations, hobbies, art, business, design and culture
Buying Behavior: Preference for online purchases, quality and exclusivity, significant social influence
MARKET OPPORTUNITIES AND STRATEGIES
Digital Marketing and Social Networks: Maximize online presence through attractive visual content and collaborations with influencers.
Innovative Shopping Experiences: Develop tools like “virtual try-on” for a unique and personalized experience.
Sustainability and Social Responsibility: Communicate sustainability initiatives that align with the target’s values.
Conclusion: Somni aims to connect with a young and professional audience through innovative and sustainable shopping experiences, using effective digital marketing to stand out in the competitive fashion and lifestyle market in Mexico and, potentially, in Latin America.
RESUME
Somni, a Mexican e-commerce company, stands out in the competitive online market. Since its inception in 2019, it has experienced solid growth. With a focus on exclusive online sales and the dropship model, it offers an exceptional experience and a wide variety of products. It has established business relationships with renowned brands, solidifying its position as a leading e-commerce brand in Mexico. Our commitment to quality and customer service sets us apart and drives us towards continued success.
E-COMMERCE
AYUDA Y CONTACTO
- Contacto
- Horarios: L-V 9:00 a 18:00 hrs
- contacto@somni.com.mx
- +52 56360 84906
© SOMNI MÉXICO Todos los Derechos Reservados